This course is an introduction to the principles of business valuation. The purpose of this course is to introduce the novice valuation practitioner to an overview of the areas of analysis that are common to a comprehensive business valuation. The two overriding course concepts involve the evaluation of growth and risk. Qualitative risk is considered in company analysis and industry and macroeconomic analysis as well as financial ratio analysis. Quantitative risk is considered in the evaluation of financial risk and leverage. Subject company growth is assessed as part of the forecasting exercises as well as in the selection of market multiples in the market approach to value.